Barbara lives among luxuries, as she is the successful queen of exclusive boutiques in the upper neighborhood. One day the news explodes that her husband and main benefactor is the head of a fashion counterfeiting network and she is the main criminal. From fashion queen to #LadyFayuca. His world falls apart and he must flee with his daughter and a picturesque group of employees, heading to the only place where no one is looking: Santa Prudencia, his hometown to which he vowed never to return. There he will be reunited with his Puritan sister, his old adolescent love and a dozen small townspeople who hide sins under a facade of morality. Barbara will change this world upside down when she decides to buy the local table dance and transform it into the first chip and hit the area, while she begins to reveal the secrets that have been hidden since her departure.

Bárbara vive entre lujos, ya que es la exitosa reina de unas exclusivas boutiques del barrio alto. Un día explota la noticia de que su marido y principal benefactor, es la cabeza de una red de falsificación especializada en moda y ella es la principal incriminada. De reina de la moda a #LadyFayuca. Su mundo se viene abajo y debe salir huyendo junto a su hija y un pintoresco grupo de empleados, rumbo al único lugar en que nadie busca: Santa Prudencia, su pueblo natal al que juró nunca regresar. Ahí se reencontrará con su hermana puritana, su viejo amor de la adolescencia y una docena de pueblerinos que esconden pecados bajo una fachada de moralidad. Bárbara cambiará este mundo de cabeza cuando decida comprar el table dance local y transformarlo en el primer chip y dale de la zona, a la vez que comienza a revelar los secretos que permanecen ocultos desde su partida.

Client
Emilio Maillé

Sector
Entertainment

Discipline
Brand Identity

Project team
Carlos Moreno

Collaborators
Gabriela Gutierrez