Fundación Televisa
Televisa Foundation is the area of Grupo Televisa in charge of projects and social benefits. Divided in support of society, it has different programs headed to show altruistic love, culture, sports and even doing teamwork with other divisions of the Company.
FUNDACIÓN TELEVISA
Fundación Televisa Proposal Refresh
BRAND IDENTITY, FILM & MOTION GRAPHICS
Televisa Foundation is the area of Grupo Televisa in charge of projects and social benefits. Divided in support of society, it has different programs headed to show altruistic love, culture, sports and even doing teamwork with other divisions of the Company.
Fundación Televisa es el área de Grupo Televisa encargada de proyectos y beneficios sociales. Dividida en el apoyo a la sociedad, cuenta con distintos programas encabezados a mostrar el amor altruista, a la cultura, al deporte e incluso haciendo trabajos en equipo con otras divisiones de la Empresa.
Fundación Televisa, regardless of the variety of causes and cultural support it has, needs to look more elegant, serious and with more style. It is the freest Televisa area that does not respond to market results. Without being 100% disruptor, the brand was touched with subtlety, without transgressing and proposing something that totally breaks with the brand architecture.
Fundación Televisa, no importando la variedad de causas y apoyos culturales que tiene, necesita verse mas elegante, actual, seria y con más estilo. Es el área de Televisa más libre y que no responde a resultados del mercado. Sin ser 100% disruptor se toco la marca con sutileza, sin transgredir y proponer algo que rompa totalmente con la arquitectura de marca.
Client
Fundación Televisa
Sector
Social
Discipline
Brand Identity
Project team
Carlos Moreno